Case studies
The American University in Cairo
1
Objective
Increase awareness for the products and inquire New Students and applicants to the available programs
2
Challenges
A
Limited Budget
The given budget by the client was minimal
Limited Budget
B
Currency Exchange Fluctuation
The fluctuating rate of the Dollar and its effect on the budget
Currency Exchange Fluctuation
C
Awareness Level
Achieve high level of awareness for the programs and ensure High applications volume
Awareness Level
3
Results
91%
Increase in conversions YoY
91% Increase in conversions YoY
73%
Achieved 73% less cost per application YoY
Achieved 73% less cost per application YoY
153%
Achieved 153% Increase in submitted applications
Achieved 153% Increase in submitted applications