Case studies
Pastaweesy
1
Objective
Increase Delivery orders relying only on social media ads
2
Challenges
A
Limited Budget
Pastaweesy has a limited budget which made it challenging
Pastaweesy has a limited budget which made it challenging
B
Few stores
They also have less than 10 stores in Cairo which made targeting harder
They also have less than 10 stores in Cairo which made targeting harder
3
Work plan
In-Market Targeting
We worked with the client on creating an offer with a bold creative showing the price and product clearly
In-Market Targeting
Lifestyle & Behavioral
Targeting competitors and users that we know are fast food lovers combined with Italian cuisine enthusiasts
Lifestyle & Behavioral
Geographic
Combined wide area targeting for awareness with location specific targeting around stores
Geographic
KEY PERFORMANCE PARTNERS
4
Results
(Results surpassed expectations)
300%
Achieved 300% of their target sales
Achieved 300% of their target sales
3.4 to 1
ROAS increased to reach 3.4 to 1
ROAS increased to reach 3.4 to 1
240%
ROI increased to reach 240%
ROI increased to reach 240%
Learnings to Pastaweesy
Creative messaging
Personalizing the message and highlighting the selling point
Creative messaging
Precise targeting
Creating multiple audiences and combining existing with new custom and similar audiences
Precise targeting
Optimization
Optimizing the campaign on 3 day cycles and continuous testing to improve results
Optimization