Case studies
BUA - 2022 First Year Admission
1

Objective

Create awareness on a newly launched university and recruit 2000 students for the first semester to the highest costing university in the region

2

Target & Challenge

  • Target: 2000 Students
  • Challenges: Website Tracking
  • Location: Targeting Upper Egypt
  • Audience:
    • Government launching
    • private universities
    • University Fees

  • No marketing activities other than Digital Media
  • First Academic Year

3

Results

170%

Achieved  170% budget efficiency

Achieved 170% budget efficiency
1 to 56

Achieved ROAS of   1 to 56

Achieved ROAS of 1 to 56
1 to 222

Achieved CLTV of   1 to 222

Achieved CLTV of 1 to 222

Learnings to Badr University in Assiut

Website Optimization is Key

Optimizing the application journey on the website and the website speed affected performance immensely

Website Optimization is Key
Creative Messaging

Creating personalized creatives and refreshing creatives every 2 weeks

Creative Messaging
Business Output Optimization

Optimizing the campaign on weekly cycles and continuous testing to improve business results

Business Output Optimization